Google collects ad revenue from the leads generated by AdSense users, but is not always paying. All of the revenue you have built up in your AdSense account may erased at any time, saving them money. This revenue generation scheme appears to be disguised under the umbrella of ‘invalid clicks’.
Don’t believe it? It occurs often enough for Google to write it on their own AdSense FAQ:
I have run Google’s AdSense ads on my site for several months. Google did not send me a check immediately for the revenue I earned, but has waited for the account balance to reach a certain amount. After a couple months of running the ads, I finally received the check and cashed it.
Google’s check bounced.
The bank called me and told me Google placed a stop payment on the check!
I then received this email from Google AdSense:
Email Subject: Google AdSense Account Disabled
While going through our records recently, we found that your AdSense account has posed a significant risk to our AdWords advertisers. Since keeping your account in our publisher network may financially damage our advertisers in the future, we’ve decided to disable your account.
Please understand that we consider this a necessary step to protect the interests of both our advertisers and our other AdSense publishers. We realize the inconvenience this may cause you, and we thank you in advance for your understanding and cooperation.
If you have any questions about your account or the actions we’ve taken, please do not reply to this email. You can find more information by visiting https://www.google.com/adsense/support/bin/answer.py?answer=57153&hl=en_US.
The Google AdSense Team
Because of Google’s actions, the bank charged me a $25 fee, then charged an additional fee for reaching a negative balance (there was a $0 balance in my account when the check was cashed).
Two line items in the Google AdSense account say ‘Adjustment – Invalid Clicks’ and have deducted the entire balance I’ve earned while prostituting my website to Google the last couple months. I already felt dirty and used in placing Google’s ads on my formerly untainted site, but after so much ‘exposure’ to only have Google take all the earnings away without warning, explanation or reason, just seems fraudulent.
A second email came last week…
Email Subject: Google AdSense Account Reinstated
As you know, Google treats instances of invalid click activity very seriously. We have reviewed your circumstances and have reinstated your account, effective immediately. However, there will be a delay before ads start running on your website. It may take up to 48 hours before all of our servers are informed of the change.
We appreciate your patience, and apologize for any inconvenience. If you have any questions, please feel free to respond to this email.
For your reference, you can find tips and guidelines for keeping your account in good standing by visiting our Help Center at
How financially convenient for Google to have their ads posted on my site for a couple months (which advertisers pay them for), but when it comes time to pay me, they disable my account and zero out my balance. They then later miss the revenue I have brought them and say ‘oops, I guess your account is ok after all’, but they chose to not refund the money, because of their ‘Terms and Conditions’.
The AdSense account has not had any click fraud. A high percentage of the visitors are from Google’s organic listings itself. So, by Google saying there was click fraud, wouldn’t that be saying that Google’s search itself attracted the ‘fraudulent’ clickers?
Google cites their ‘Terms and Conditions’ as an excuse to not pay. This sounds to me like an employer refusing to pay an employee after working a while. That would be unethical and illegal, wouldn’t it?
This issue is not over. I encourage anyone else to share their story.