WordPress: The Ultimate Google Ranking Machine

Google loves WordPress. WordPress content is a nice, tasty meal for those hungry Google spiders.

In some cases within 45 minutes of posting, content on my blog was ranked #1 for certain keyword combinations. That’s impressive how quickly Google will scan and update it’s SERPs with freshly blogged content. Recent postings on this very blog demonstrate that.

On March 29, 2008, I witnessed a scene of a crash along I-5 in Kelso, Washington- an event that affected thousands of travellers. When I got home, I went ahead and made a blog posting about it. Within 45 minutes, it was picked up by Google and ranking as the top page for all of those people Googling to find more information about it. No official news story was even published until the next day, so all of the search traffic went to this blog. The local newspaper, TDN, made their posting, but they didn’t use WordPress- they use their own system that is not optimized for search engines and probably lacks the auto-pinging functionality WordPress has. So, even though they have a better story, theirs didn’t come up in search rankings as high as my little blog posting did.

These screenshots were captured only today, but these keywords,
car crash longview, were ranked #1 like this within 45 minutes of posting:

Google works fast.

Here is another example, with the keywords: car crash i-5

When you think about it, I-5 is a LONG freeway, extending 1,381 miles from Canada all the way to Mexico. It spans major metro areas, including Seattle, Portland, Sacramento, Los Angeles, and San Diego. There are multiple wrecks every day on I-5 just in Portland alone. But think of all the wrecks that occur daily on the entire freeway and of the many thousands of people affected! Some of these people will be impacted and will search Google to find more information. So, for this blog to be ranked #2 in Google for car crash i-5 out of 235,000 results is crazy to me. WordPress is an ideal platform for fast, high rankings.

As another example, yesterday, I made a blog posting on the Best Places to Dance in Portland.

Today I checked the results, and it is ranked either #1 or the top 10 for many keyword combos:

In less than 24 hours, the keyword: Oregon Best Dances ranked #3:

And finally here’s another keyword combo: Portland Best Dances that ranks 10th.

Even 10th is not bad for less then 24 hours and not being an authority site on dancing. This is the only dance-related post. In fact, this blog is really new and doesn’t even have very much content yet. Compare this to the many other dance websites that have been running for years with much content. Isn’t it strange that a single random WordPress posting can outrank many of these established dance websites? It shows the true importance of SEO and specifically WordPress as a web marketing tool.

WordPress also outperforms my custom-made Internet Marketing Articles area. Even though this section also has a similar structure, has good SEO, and has RSS feeds, it does not seem to get as high of rankings as WordPress does. WordPress has the advantage of the auto-pinging feature, along with my unproven hunch that Google favors blogs, especially the spider-friendly WordPress structure.

This WordPress blog is not overly pimped out, but uses a simple open source theme that is SEO friendly and I added a Twitter plug-in. That’s about it.

That should be adequate enough of a posting for you to look into this Google-influencing blog platform. The next time I do a Google search, I’ll be looking for your WordPress blog on the front page.

This entry was posted on Sunday, April 6th, 2008 at 4:44 pm and is filed under WordPress. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.